Tripadvisor signs a letter of intent to engage in a promotional collaboration of 2 million euros with Atout, the National Agency for Tourism Development of France
NEEDHAM, Mass., November 4, 2021 / PRNewswire / – Tripadvisor Inc. (NASDAQ: TRIP), the world’s largest travel advice platform, today announced that it has signed a Letter of Intent to engage in a promotional collaboration with Atout France, the French tourism development agency leader in travel and hospitality recovery efforts after the pandemic. The announcement of the deal follows the CEO and co-founder of Tripadvisor, Stephen kaufer, meet at Paris to November 4 with the CEO of Trump, Caroline Leboucher, during the Destination France Summit organized by French President Emmanuel Macron. This strategic alliance will allow Atout France to leverage the data and first party reach of Tripadvisor, which will help promote France as a destination.
Atout France, the official national tourism development agency for France, is responsible for promoting the development of the tourism industry, the country’s largest economic sector. It sets the national promotion strategy France as a tourist destination, according to the guidelines set by the French government, and relies on a network of more than 400 employees in France and abroad, as well as 35 offices in 32 countries.
âCollaborating with Tripadvisor will give us unprecedented international exposure and reach to generate demand and inspire a global community of travelers to return to France, showcasing our towns and villages so that tourists and diners can discover our culture, our culinary excellence and all the beauty that this country has to offer â, declared Caroline Leboucher, CEO of Atout France. âWith their data and expert consultation, we’ll better understand and access in-depth insights into consumer travel behavior, and Tripadvisor will help us meet our core marketing goals of attracting more high-intention travelers. to visit. Europe and our country. “
The deal, which includes targeted exposure of â¬ 2 million and media investment on the Tripadvisor platform, will take the form of targeted advertising and sponsored content aimed at attracting returning international travelers interested in vacations in Europe, using first-party Tripadvisor data to target those travelers with a high intention to visit France.
“France is one of the most beautiful countries in the world and travelers have always been drawn to its cities and countryside, from the Louvre to the Eiffel Tower to its vineyards, best restaurants, amazing history and beautiful seaside communities. Working with Atout France will help us tell the story of this incredible destination as we work together to capture the demand for return from international travel and encourage travelers to consider this incredible country, âsaid Stephen kaufer, CEO and Co-Founder of Tripadvisor, Inc. âThis is just the start of our partnerships with tourism development agencies like Atout France, as we work with the world to rekindle our collective passion for travel and help building a more sustainable future for the French tourism industry as we together encourage more responsible travel practices that protect local communities and our planet. “
Tripadvisor, the world’s largest travel advice platform *, helps hundreds of millions of people every month ** become better travelers – from planning to booking to travel. Travelers around the world use the Tripadvisor site and app to find out where to stay, what to do and where to eat based on advice from those who have been there before. With over 934 million reviews and opinions from nearly 8 million businesses, travelers turn to Tripadvisor to find great accommodation deals, book experiences, book tables at delicious restaurants and discover great places. near. As a travel consulting company available in 43 markets and 22 languages, Tripadvisor makes planning easy, regardless of the type of trip.
Affiliates of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and applications, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.vacances.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users deduplicated monthly, June 2021
** Source: Tripadvisor internal log files
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