Rwanda: Visit Rwanda, partner of the PSG football club to promote sports tourism

In order to invite the world to visit Rwanda, the best French football club, Paris Saint-Germain (PSG) and Visit Rwanda have launched a new campaign to showcase Rwanda’s iconic tourist attractions and sporting and event facilities. .

The campaign also aims to position Rwanda as a leading global destination for leisure and sports tourism.

The centerpiece of the campaign is a video that was created at the Parc des Princes in Paris during the recent Paris Saint-Germain and Monaco game, promoting Rwanda’s unique attractions, with a focus on the course of Kigali golf course, the first of its kind in the region. , and the latest sports facility that strengthens the country’s position as a global sports tourism hub.

The video features Paris Saint-Germain legend Jérôme Alonzo alongside first-team players Keylor Navas, Lionel Messi, Sergio Ramos, Ander Herrera and Leandro Paredes.

Marc Armstrong, PSG sponsorship director, said Rwanda is fast becoming the home of sport in Africa, and they are proud to partner with Visit Rwanda to showcase the country’s world-class attractions and facilities. .

Among the facilities featured in the video is the recently unveiled 18-hole Kigali Golf Course, run by Rwanda Ultimate Golf Course, a branch of the Rwanda Social Security Board.

“Recently our Paris Saint-Germain legends Youri Djorkaef and Rai visited the country and experienced famous Rwandan hospitality and I encourage everyone to plan their trip to the Land of a Thousand Hills today,” did he declare.

A visit to Rwanda is guaranteed to be a memorable one, said Ariella Kageruka, Acting Director of Tourism at the Rwanda Development Board, adding that this new campaign with Paris Saint-Germain is just a taste of what visitors can do. expect.

“Rwanda is open to tourism and we are delighted to welcome the world to experience our rich culture, lush national parks and unique wildlife, and to be a part of some of the most exciting sporting events in the world, from Basketball Africa League at the World Road Championships, ”she added.

Josue Dushimimana, CEO of Rwanda Ultimate Golf Course, said: “The Kigali Golf Course is located in the heart of Rwanda’s capital and is the first of its kind in the region, and is ready to host the world’s best as well as amateurs. golfers for their next adventure in Rwanda. “

The campaign launch follows a series of week-long activities featuring RDB, tour operators and a photo exhibit, among others, with the aim of promoting Rwanda’s diverse tourism, offering travel buyers in France and in Europe.

Rwanda’s Ambassador to France Francois Ngarambe said the country is committed to making partnerships work by continuously investing in tourism experiences to exceed travelers’ expectations.

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