Egypt launches new campaign to promote country’s tourist destinations ahead of summer season

Under the title “Your vacation in Egypt”, the Ministry of Tourism and Antiquities – represented by the Egyptian Tourism Promotion Board (ETPB) – launched a new promotional campaign on Saturday on various social media sites to promote the tourist destination. of the country before the summer. season.

The campaign mainly targets Arab markets exporting tourism to Egypt, including Saudi Arabia, United Arab Emirates, Kuwait and Jordan.

ETPB CEO Amr Al-Kady said the campaign also aims to activate domestic tourism.

Lamia Kamel, Deputy Minister of Tourism and Antiquities for Promotion, explained that this Arab campaign is a continuation of the international campaign launched in mid-March entitled “Follow the Sun”, which has achieved remarkable success. and positive results in terms of dissemination. and audience in the campaign’s target markets of the UK, Germany, Italy, France and the US.

Suzan Mustafa, managing director of the tourism promotion department at ETPB, added that the new Arabic campaign focuses on the most used social networking sites in target markets.

She also mentioned that the campaign coincides with the ministry’s participation in the Arab Forum for Tourism and Travel (ATM 2022), which will be held in Dubai from May 9 to 12.

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